Back To Basic

The Process

All the stores was along one street. They had white domestic awnings in front, and the country people hitched their horses to the awning-posts. There was empty drygoods boxes under the awnings, and loafers roosting on them all day long, whittling them with their Barlow knives; and chawing tobacco, and gaping and yawning and stretching — a mighty ornery lot.

Brand Identity

Increased territory was allocated to white space for constrast and their brand mark was evolved to a modern form – a rhino mark that is digital-friendly and as iconic as the house-hold name Topline Tools has earned in South Africa.

Images: Azovskiy + Pahomova

1 Comment

  1. Afterwards Jim said the witches be witched him and put him in a trance, and rode him all over the State, and then set him under the trees again, and hung his hat on a limb to show who done it.

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